What is right for your company? A mobile website or a mobile app? As the importance of mobile commerce becomes increasingly recognized, companies and brands are faced with this debate.
Mobile is the right step forward. We recommend establishing a mobile website as a first step, in order to create a presence – a kind of “home base”.
From there, consider adding an app on top of the website. There is room for both in the world of mobile marketing, and they each have their own unique benefits. Both a website and an app can offer customers reason to shop and remain loyal to your company, as long as both tools provide your customers with value.
Features available through mobile websites and apps are different, so taking advantage of both will allow your company to offer different types of value to your customers.
Many companies choose not to stop at mobile websites because apps allow them to offer their customers greater visibility and functionality, in addition to being able to appeal to smartphone users of a more affluent demographic.
Mobile Websites
Any company that wants to remain relevant with consumers will have to realize that this is not just a phase. It is the future, and it is a necessity for any business that wants a credible online presence. It is important to note that many business websites do not load properly on mobile devices. There are numerous technical procedures to consider when building a functional mobile website. Here are a few examples:
- Because of differing screen sizes on mobile devices, care must be taken to develop a site that will display on all of them.
- Because it can be tedious to scroll down a website on a mobile device, it is recommended that your most important information be put at the top of your mobile website homepage.
- Images on a mobile website must be in jpeg or gif format.
- Because many phones are not equipped with “back” buttons, it is essential to provide them on your mobile website.
- Because a mobile web page had a maximum size, everything must be designed to fit in that size of page.
These and other technicalities require that you have someone design your mobile website who is experienced and knowledgeable. R.A.H. Marketing Group is the company that can worry about these details for you so you can do what you do best. We can develop a mobile website that is visually stimulating and readily functional.
R.A.H. Marketing Group will design your mobile website as part of an integrated marketing strategy that will get your business notice and increase your bottom line.
Phone Apps
Are you missing business opportunities because people are on their phone nearly as much as they are logged onto their computer? When they get on their phone, are they finding your competitors instead of you?
R.A.H. Marketing Group is a leading provider of custom mobile application development services. We utilize cutting edge technology and extensive experience to develop custom mobile applications that work for the Apple iPhone and Android SmartPhones.
Mobile phone applications are a powerful part of an integrated marketing strategy to promote your brand and connect with qualified prospects. There is no better way to create a buzz for your brand than to connect with a device that people always have in their hands. Mobile apps let your customers know that you are a leader in your field.
R.A.H. Marketing Group will develop customized mobile apps that match your marketing strategy and impress your target market. Chances are that we will exceed your wildest expectations. Our goal is to create an app that your customers will use with regularity and enthusiastically pass on to friends and co-workers.
Our consulting and development teams will create an app that is both visually and functionally appealing. Let R.A.H. Marketing Group take you to a new level of cutting edge marketing with mobile app development.