There is tremendous value in professional design. Successful companies value and pay for good design to benefit the “bottom line.” The quality of design represented by companies like Apple, Procter & Gamble and BMW is quite different from getting someone’s relative with a computer and some software to “donate” or provide “low cost” design.
Our creative juices are flowing, and we are confident that our design team can develop impressive solutions to meet the needs of your business or organization.
Web Design
Website Design
At R.A.H. Marketing Group, we will work with you on a month-to-month basis with no contract to tie you down. We are confident in our ability to produce a guaranteed ROI.
We will spend the time to get to know your business and your marketing strategy. We will take the information from our consultation and create a website that will represent your business to the marketplace in a professional and appealing way.
Our goal will be to clearly articulate your products and services in a graphically pleasing manner. We will work with you to determine how to persuade your customers to visit the website and engage with your business.
A key element to a productive website is an Interactive Home Page. This strategy allows your website visitors to be impressed with an experience that gives them helpful content without leaving the page. This can be produced by attractive animated scenes, customer testimonials, special offers, and more.
Along with the Interactive Home Page, R.A.H.Marketing Group is experienced in the many methods for leveraging a website to its full advantage. This includes search engine optimization (SEO), Pay-Per-Click (PPC), local search optimization, social media interaction, mobile websites, and more.
A custom website design involves a deep discovery into your business as well as planning your position, marketing strategy, engagement plan, conversion goals, and more. On average we spend 20-50 hours in consulting time just in pre- and post-launch discovery, research, strategy planning, analytics and optimization, etc. Each and every element of a custom designed web site is planned for and designed specifically for your organization.
Call R.A.H.Marketing Group today and let us find the package that is right for you.
Blog Design
However, just having a blog does not make it effective. This is where R.A.H. Marketing Group steps in and provides proven strategies for making your business blog matter. A blog that matters will:
- Increase traffic to your website
- Promote brand awareness
- Keep customers informed
- Increase revenue
- Interact with your overall marketing strategy
If you have never used a blog, it is simply an online newsletter about your company that can be updated as often as you would like. Imagine being able to send a newsletter to your customers that had updated information every time they opened it. They could always be aware of:
- Upcoming events
- Current promotions
- Recently released products and services
- Customer education articles
- Important company news
- Anything you wish to convey to your customers and the business world around you
As a part of your marketing plan, you can learn to use search engines.
- Search engines monitor web content (including blogs) by subject matter, topic, and industry.
- Search engines use frequency of updating as a part of their search model.
- Search engines will move you up the rankings as customers, vendors, and media visit, link to, and comment on your blog postings.
R.A.H. Marketing Group will help you design a blog that will be visually attractive, professionally functional, and strategically marketable. Let us help you build a blog that will dramatically increase your interaction with customers and the business community.
E-commerce & GUI Design
A successful e-commerce site requires a proven strategy and a positive user experience. You should be able to measure your success in improved traffic, improved revenue, and improved in.
Whether you need a brand new website or a makeover of your existing one, R.A.H. Marketing Group is your one-stop shop for developing an e-commerce site with guaranteed results. We work on a month-to-month basis and there are no contracts. We will prove ourselves regularly with solutions tailored specifically for your business.
Our turnkey marketing approach will provide:
- Integrated marketing strategy
- E-commerce strategy and hosting
- E-commerce site design and development
- Custom shopping cart for your e-commerce site
- Improved conversion on existing sites
- SEO consultations and strategy
Landing Page Design
While somewhat new, landing pages are quickly developing into one of the most compelling marketing tools available for propelling customers to action.
As its name suggests, a landing page is a place where future customers land. Its marketing impact lies in compelling visitors to take action. This can happen in several ways:
- Release a Product or Service – A landing page can build early hype about an upcoming product/service and build a large audience of those interested in hearing more about the product/service upon its release.
- Generate Leads – A landing page can capture visitor data with the plan to follow up when advantageous. The data is captured by offering the visitor something of value in exchange.
- Persuade to Action – A landing pace can persuade a visitor to interact with your company in any specific way that you have chosen such as making a donation, requesting a quote, signing up for more information, downloading an article, or making a purchase.
Traffic is directed to this landing page through a number of avenues. These avenues can include Twitter, Facebook, blog posts, Google AdWords, and many other sources. Once the customer is brought to the landing page, they must be presented with a clean look, a concise message, and a clear call to action.
Landing pages present a simple, yet powerful, opportunity to attract and develop business leads. They can promote a one-time event or be a part of your integrated marketing campaign.
R.A.H. Marketing Group will work with you on a month-to-month basis to help you develop a landing page strategy that will bring a guaranteed return on your investment. We will develop the content, the graphics, and an integrated marketing strategy that will increase your revenue flow.
Website Hosting & Maintenance
Ad & Direct Mail
Attractive print media does not come cheaply, so you must make every drop of ink count. Why would anyone take the time to read a simple listing of products, services, and contact information when they can find that at any given time in the local phone book? There must be “something” on that glossy paper that propels your message into the attention of the reader. That “something” will vary from one business to another.
R.A.H. Marketing Group has experience at learning about your business and then designing a print ad that will capture interest in those few seconds that it is in the customer’s hands. We will focus on content and graphics that will promote the benefits that you offer. We will custom design print pieces that will bring customers in your front door.
While print ads for publication and direct mailers are the most common forms of print media, we can design and handle any print job that you may need.
Call R.A.H. Marketing Group today and let us get your message out to your community.
Brochures & Sales Kits
While it is certainly important to utilize modern opportunities, we also recommend using selected strategies that have stood the test of time. These would include brochures and sales kits. A business that relies only on these items for marketing will quickly be edged out by more savvy competitors, but brochures and sales kits can still fulfill a forceful role.
Until we can leave behind a business card that projects a 3-D hologram, brochures will continue to be necessary as a “leave behind” with prospective clients and as a “pass out” at meetings and presentations. View your brochure as a portal to your technologically advanced marketing by:
- Capturing the attention of clients with a professionally designed brochure.
- Drawing the client toward your business with concisely worded information about the benefits provided by your company.
- Clearly defining additional locations (such as phone numbers, websites, blogs, Facebook accounts, email newsletters, etc) where more information can be found regarding your services.
Let R.A.H. Marketing Group design an impressive brochure that will call your clients to action. An attractive brochure also has the potential to “go viral” as it is shared among businessmen and co-workers.
R.A.H. Marketing Group will also prepare an effective sales kit to promote your business.
A properly designed sales kit will introduce the key benefits of your company in a modular format. Each benefit will be featured on an attractive insert within a folder brochure. A client can quickly review each insert for applicable benefits and the course of action to obtain those benefits. This kit can also include pamphlets, glossy sales sheets, and brochures.
The kit is designed to allow customization and regular updating of the key information contained on each insert. The overall package will give a cohesive image of the purpose and professionalism of your company.
Custom Graphs & Charts
That quote is so often used because it is undeniably true. It carries even more weight in our current graphics-driven culture. Even after we factor in inflation, we could possibly say that a picture is now worth ten thousand words!
R.A.H. Marketing Group knows how to drive home a message and seal a presentation with custom designed graphs and charts. The possibilities are endless when it comes to enhancing your next report or presentation with stimulating graphs and charts.
We can take your ordinary visuals and translate them into something that will be the talk of the office. We guarantee that we will get you noticed!
Call R.A.H. Marketing Group and get your top-quality graphs and charts rolling today. That due date on your project is coming quickly!
Exhibit Design & Marketing
We know how to design an exhibit that will project your message through the clutter. We can create a display that will market your benefits in a moment.
Once your display has grabbed the customer’s attention, our goal is to engage them in an experience that will produce business interaction. This can be accomplished by coupling your business knowledge and skill with captivating graphics, video presentations/slide shows, an attractive sales kit, or a compelling live demonstration.
Contact us today and let us develop a trade show exhibit and marketing strategy that will make you the “must see” exhibit at any show.
Logo Design & Stationary
Research also tells us that this first impression may happen in a matter of seconds.
This means that your business will often have only seconds to form a positive image in the minds of your future customers. This is where a custom-designed logo that “makes your case” in a professional and stylish way can actually create revenue for you. Your logo should create a desire to know more about your business. We can design a high-impact logo for you that makes thatpositivefirstimpression.
Here are the questions we seek to answer as we design your logo:
- Will this logo grab the attention of future customers?
- Will this logo linger in the minds of those who see it?
- Will this logo promote your tagline and your specialty?
- Will this logo persuade customers to learn more about you?
As a side note, R.A.H. Marketing Group also recommends that you update your logo to reflect current trends and fashions. Many successful corporations have changed their logos over the years in order to present an “up-to-date” impression. Think Pepsi or Microsoft. Perhaps you have had a successful logo for many years but would like for us to bring that logo into the 21st century.
May we also caution you against online companies that mass produce logos. While you may enjoy the prospects of a cheaply-designed logo, you will be disappointed with the low impact that a cheap logo brings.
Contact us today. We’ll consult with you regarding the image that you want to project, and then we’ll custom design a logo that will put you in the spotlight in your community!
Once we have custom-designed a logo that will make an extraordinary first impression, let us extend the impact of that logo with the following options:
- Logo variations – Depending on your marketing plans, you will need different versions of your company logo. Your SMC National representative will consult with you regarding the many available possibilities.
- Business stationary design – Extend that positive first impression from your logo by corresponding on professionally-designed stationary. Communicate to your customers the type of high-class business that you are by presenting a sharp image even on your stationary. SMC National can design this for you and integrate the custom-designed logo that we have created for you.
Video & Photography
No integrated marketing plan is complete without an array of professionally shot photos and video to use in brochures, websites, commercials, signs, and print media.
The images you use tell a lot about your company. Did you use an impressive, professional “head shot” in your latest brochure, or did you just grab a “snap shot” from the last office party? Does that image on your website look like it was taken with a high-quality camera or your daughter’s cell phone?
Consumers don’t always know WHY something doesn’t look professional, but they always know WHEN it looks unprofessional. In crafting a credible reputation and brand name, it is imperative to portray an image of competence and ability. You must demonstrate that you are first-class. Many consumers will never find out about your quality products and services if marketing that conveys a second-class image turns them away.
Call us today and tell us your needs. We can meet them and likely present options that you have never considered. Our goal is to make you look your best!