R.A.H. Marketing Group was founded in 2010 to meet the expanding marketing needs of growing businesses. We set out to establish a family-friendly company that would hold to the philosophy of “The customer is always right.” Essentially, they wanted a company that combined old-fashioned ideals with cutting-edge technology.
Today, R.A.H. Marketing Group has become a one-stop shop for all your marketing needs, including print, websites, social media, media buys, mobile apps, logo design, exhibit design, or blog design. In fact, if you can think of a way to market your company, we can do it for you! We are focused on delivering guaranteed ROI with turnkey marketing strategies. This is what we love to do. It’s where we’ve built our expertise. Let us employ our enthusiasm and skills so you can focus on expertly doing what you love and what drives your business.
The Objective
The Strategy
To create a marketing strategy with the ability to increase awareness, positive opinion and ROI.
Goals
- Reach new consumers
- Educate consumers
- Create a method for lead capture
- Generate qualified leads
- Create an effective local online presence
- Move website to first page of all relevant local search terms
- Engage existing and new consumers with relevant promotions and content
- Distance from competition
- Cross-Market with our partners
Solutions – Step 1 – Setup
- Optimize your local web presence with reviews, relevant content and links
- Run SEO campaigns that will move your web presence to the first page of all relevant search terms
- Optimize social media platform with Key Words and Branded Designs that will help capture new consumers
- Create contests that invite consumers to fill out detailed information in order to win
- Build custom YouTube channel and upload as many videos as available
- Design E-mail, SMS and other marketing templates
Solutions – Step 2 – Action
- Use a multi-step E-Video & E-Mail marketing campaign that will educate new consumers as well as provide a call to action
- Leverage targeted fax marketing campaigns
- Integrate SMS marketing campaign to instantly capture contact information, and communicate with new consumers
- Run Facebook banner ads that target certain demographic, interests, and geographic area
- Actively build and engage your social media fanbase through constant activity and partnerships
- Get involved in contingency based marketing campaigns…Groupon, etc…
- Create and pass out offers to area apartment managers to be used in welcome packets
- Design a video slide show with current specials, and promotions